Instagram Basics
Benefits of an Instagram Business Account
What an Instagram business or creator account adds: Insights, contact buttons, ads, scheduling, shopping and partnership tools, and how to switch for free.
Instagram Basics guides
How Instagram works, setting up an account, writing a bio and choosing a business or creator account.
Related free tools: Social Media Tools
Instagram Basics
How to Write an Instagram Bio That Stands Out
Write an Instagram bio that explains who you are in seconds: name field keywords, a clear value line, a call to action, links and examples of what to avoid.
Instagram Basics
How to Create an Instagram Account
Create an Instagram account step by step: download the app, sign up with phone or email, choose a username, set a profile photo and bio, and secure the account.
Instagram Basics
What Is Instagram and How Does It Work?
A plain-English guide to Instagram: the feed, Reels, Stories, Explore, DMs, profiles and how the app decides what you see, for complete beginners.
In this section
- Benefits of an Instagram Business Account, A professional account is free and adds Insights, contact buttons, ads and scheduling through Meta Business Suite. Business accounts suit shops and brands, with shopping tools; creator accounts suit public figures, with flexible profile labels and partnership tools. Switch in Settings under Account type and tools, and switch back any time.
- How to Write an Instagram Bio That Stands Out, Your bio has 150 characters to say who you are and why someone should follow. Put a searchable keyword in the name field, state what you post or offer in one line, add a clear call to action and up to five links. Keep it honest, readable on a phone and up to date.
- How to Create an Instagram Account, Install Instagram from the App Store or Google Play, or open instagram.com. Tap Create new account, enter your mobile number or email, confirm the code, then choose a name, password and username. Add a profile photo and short bio, decide whether the account is public or private, and turn on two-factor authentication.
- What Is Instagram and How Does It Work?, Instagram is Meta’s free photo and video app. You follow accounts and see their posts in your Feed, short videos in Reels, 24-hour updates in Stories and suggestions in Explore. Ranking systems order content using your activity, such as who you interact with and what you watch, like or share.
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