Instagram Basics
Benefits of an Instagram Business Account
What an Instagram business or creator account adds: Insights, contact buttons, ads, scheduling, shopping and partnership tools, and how to switch for free.
Instagram Basics guides
How Instagram works, setting up an account, writing a bio and choosing a business or creator account.
Related free tools: Social Media Tools
Instagram Basics
How to Write an Instagram Bio That Stands Out
Write an Instagram bio that explains who you are in seconds: name field keywords, a clear value line, a call to action, links and examples of what to avoid.
Instagram Basics
How to Create an Instagram Account
Create an Instagram account step by step: download the app, sign up with phone or email, choose a username, set a profile photo and bio, and secure the account.
Instagram Basics
What Is Instagram and How Does It Work?
A plain-English guide to Instagram: the feed, Reels, Stories, Explore, DMs, profiles and how the app decides what you see, for complete beginners.