Marketing
Influencer Ad Disclosure in India: ASCI Rules for Instagram
How Indian creators and brands should label paid and gifted Instagram posts under ASCI influencer guidelines, what to put in a brief and how to measure campaigns.
Marketing guides
Influencer partnerships on Instagram: briefs, disclosure and measuring results.
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Marketing
Instagram Influencer Marketing: A Practical Guide
Run influencer marketing on Instagram: finding relevant creators, briefs, fair agreements, paid partnership labels, disclosure rules and measuring campaign results.
In this section
- Influencer Ad Disclosure in India: ASCI Rules for Instagram, If a brand paid you, gave you a product or a discount, ASCI guidelines expect a clear, upfront label such as #ad, #collab or #sponsored, visible without expanding the caption. Use Instagram's Paid partnership label where it applies, agree disclosure in the written brief, and check current ASCI rules before each campaign.
- Instagram Influencer Marketing: A Practical Guide, Pick creators whose audience matches your customers, not just large follower counts. Agree goals, deliverables, usage rights and payment in writing. Branded content must use Instagram’s Paid partnership label and clear disclosure. Measure results with tracked links, codes and the creator’s shared Insights rather than likes alone.
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